Case 2014-01: User Experience Design at Immowelt

Case summary

Markus Teschner, head of product management at real-estate web-portal Immowelt, is leading the definition and design of the new Note Taking feature. Many options are on the table and different user experience design techniques provide different answers as to which design is best. Finally, Teschner decides to use Personas to help him and his team decide which design to choose for the Note Taking feature.

Example case question [1]

  • Summarize the Note Taking feature, choose the best exposé design, and explain your choice.

Case difficulty cube [2]

  • Analytical dimension: Easy
  • Conceptual dimension: Average
  • Presentation dimension: Difficult

Freely available materials

Materials for lecturers

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